Product Marketing Manager

Responsibilities

• Develop and execute demand marketing strategies to drive leads for sales teams
• Develop the value proposition, product positioning, business use cases and message maps that resonate with target personas.
• Identify and update the market fundamentals, including total addressable market, potential adjacent or look-alike markets, buyer personas and the buyer journey from awareness to purchase to customer and beyond.
• Develop and manage product launch plans and new feature sales tools.
• Develop and communicate written brief...
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